The Naturally More Story, a natural peanut butter

In 1890, a St. Louis food products company began selling peanut butter out of barrels for about 6¢ per pound as a protein supplement for people with poor teeth who couldn't chew meat. This gave birth to peanut butter in America. The next step in peanut butter evolution was introduced in 1922 when a California entrepreneur received a patent for the first shelf-stable peanut butter that would stay fresh for a year. This created the peanut butter, as we know it today, until now. Naturally More has taken traditional peanut butter paste and enhanced it with even more beneficial nutrients that our bodies need to stay healthy, younger, and fit. It's what peanut butter should be.

Creating a peanut butter for the 21st century, Tim Petro founded Naturally More™ to be the healthy answer to traditional fatty peanut butters on the market today. It was his business savvy and out-of-the-box thinking that took him from peanut packer to peanut butter maker of a brand that is now in over 15,000 stores nationwide.

An Alabama native, Tim entered the peanut industry in 1985 when he purchased the Peanut Depot on Birmingham’s Morris Avenue. While having no prior knowledge of the peanut industry, Tim’s business ingenuity took center stage he transformed the Peanut Depot from being solely a walk-in retail business to a trusted distributor, selling roasted in-shell peanuts to grocery stores and sports stadiums throughout the Southeast and Southwest. Much to his credit, it was under Tim’s leadership that the Peanut Depot went from annually growing 150,000 pounds of peanuts to selling over 2.5 million pounds.

In 1999 Tim sold the Peanut Depot and purchased a peanut butter plant just outside of Auburn, Alabama. There, he formed a team and acquired a peanut butter that could not compete with the established brand name peanut butters and was presented with the challenge of creating a recipe that would. The team quickly sought to improve upon the inherently good qualities of peanut butter and develop an even healthier recipe that would be rich in Omega-3, essential fatty acids that have been linked to reducing the risk of coronary heart disease, stroke, cancer and lowering blood pressure. The result was Naturally More, a natural peanut butter, with fewer calories and enriched with Omega-3, 25% more protein and 50% more fiber than regular brands.

Because of the success of Naturally More’s peanut butter, Tim expanded the company’s offering by adding an Almond Butter and PowerButter™, an even more enriched peanut butter recipe designed to meet the nutritional needs of athletes.

In addition to his responsibilities as CEO of Naturally More, Tim is the president of the Birmingham Tip-Off Club Foundation and past president of the Jefferson/Shelby County American Cancer Society and the Birmingham Tip-Off Club, and has served on the Birmingham-Southern College President’s Advisory Council and Athletic Advisory Council for Samford University. Tim was also named one of Birmingham Business Journal’s “Top 40 under 40” businessmen in 1996.

Naturally More™ easily differentiates itself from other natural peanut butters with the added benefits of Omega-3, fewer calories than other peanut butter competitors, 25% more protein, and 50% more fiber than regular brands currently on the market.

Perhaps the most innovative benefit of Naturally More™ Peanut Butter is the high level of Omega-3 essential fatty acids, which have been linked to reducing the risk of coronary heart disease, stroke, cancer and lowering blood pressure. In addition, Omega-3 essential fatty acids are linked to physical benefits such as improved hair texture and a more radiant complexion, providing whole body benefits from the inside, out.